How SVCE Transformed Electrification from Overwhelming to Actionable
Faced with fragmented third-party tools, siloed teams, and a growing catalog of electrification programs, SVCE needed a platform that could turn complexity into clarity. In partnership with Bellawatt, they:
Replaced a static content library with a personalized digital journey tailored to user type and intent
Launched a custom-built product catalog with rebate integration and shopping tools
Retired a legacy third-party tool in favor of Bellawatt’s platform
Enabled multilingual, mobile-first access from day one
Centralized analytics and CMS updates to support rapid iteration and campaign rollouts
Empowered customers — from renters to small businesses — to confidently take the next step toward electrification
The Silicon Valley Standard, Rewritten for Electrification
For Silicon Valley Clean Energy (SVCE), the bar is always high. With "Silicon Valley" in the name, customers expect technology that’s smart, streamlined, and above all, useful. That expectation applied to eHub – a digital resource launched in 2020 to help customers learn about energy efficiency and electrification. The first iteration did just that: it informed. But by 2024, it became clear that information wasn’t enough.
SVCE was offering more programs, serving more diverse customer needs, and leveraging a sea of third-party tools that often left users confused and overwhelmed. Their customers wanted help making decisions, not just digesting information. They needed guidance, not data.
That’s where Bellawatt came in. We partnered with SVCE to completely reimagine eHub, transforming it from a passive library of content into a personalized electrification launchpad.
Moving from Friction to Flow
The eHub redesign wasn’t just about refreshing a landing page. It was about untangling complexity. From appliance rebates to vehicle incentives to direct-install programs, SVCE’s offerings had grown into what internal teams affectionately called "program soup."
Through a series of in-depth stakeholder interviews, we uncovered three key truths:
SVCE customers spanned a broad range of electrification awareness, from early adopters to people who had never even heard the term.
Internal teams were struggling to communicate new programs consistently, especially when navigating siloed third-party tools.
The original eHub was trying to be all things to all users – and ended up being not quite enough for anyone.
Rather than papering over these issues, we designed a solution that embraced the diversity of user needs and simplified the journey to action.
More Than a Marketplace
One of the most visible upgrades to the e-Hub was the retirement of SVCE’s third-party Appliances Assistant. In its place, Bellawatt launched a custom product catalog powered by our Guide platform, featuring electric-only, Energy Star-certified products from major retailers like Lowe’s, Best Buy, and Home Depot.
But this isn’t your average e-commerce plugin. Products are matched to relevant rebates. Key specs are surfaced and explained. Comparison tools let users evaluate what matters, without information overload. And soon, customers will be able to apply instant rebates at checkout – right from the eHub platform.
A Site That Learns and Evolves
The new eHub isn’t static. It’s a living platform, structured around SVCE’s strategic goals and built to grow alongside them. We architected it with the flexibility to accommodate new product categories (like portable induction cooking or e-bikes), campaign-specific landing pages, and multilingual content updates through a centralized CMS.
For customers, that means eHub is always current. For SVCE, it means fewer dead ends and more actionable insights, thanks to a deeper integration with Google Analytics and similar tools that analyze user behavior to improve user experience. And for Bellawatt, it’s an opportunity to keep refining our Guide offering based on real-world usage.
Elevating Every Interaction
SVCE stakeholders made it clear from the start: they wanted a platform that reflects the community they serve. That meant centering equity and inclusion, not just efficiency.
So we built multilingual support directly into the CMS, with Spanish, Mandarin, and Vietnamese translations offered from day one. Income-qualified programs are surfaced early in the customer journey, ensuring that no one misses opportunities due to buried content. We emphasized mobile-first design, recognizing that not all users are navigating from laptops. And when a user signals they need more help, contextual nudges route them to GoElectric Advisor for human assistance.
Instead of expecting customers to figure it out alone, eHub guides them with clarity and relevant support.
The Outcome: Confidence, Not Confusion
The launch of eHub 2.0 marked a turning point for SVCE. Internally, teams finally had a shared platform to rally behind. Externally, customers found a place that didn’t just preach electrification – it made it possible.
Since going live, eHub has helped renters explore their first rebates, guided homeowners through heat pump upgrades, introduced small businesses to grid-interactive equipment, and served as a bridge to hands-on support for those who needed a little more direction. Across every use case, one theme rang true: this site works.
