Energy Action Guide
A rebate marketplace that evolved into the way 5.5 million Californians decide their next energy move, built with PG&E across six phases.
- What we built
- A product-and-program discovery platform: rebates, rate guidance, financing, and home electrification planning in one place.
- Timeline
- Launched July 2022. Six phases, every major release on schedule. Still evolving with PG&E's policy landscape.
- Who did the work
- Lead PMs: Dalton V. and Matt G. A total team of four from our fifteen. The people who built it are the people on your calls.
- See it live
- guide.pge.com
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- What we built
- A product-and-program discovery platform.
- Timeline
- Launched 2022
- Who did the work
- Lead PMs: Dalton V. and Matt G.
- See it live
- guide.pge.com
Overview: The short of it
PG&E's old marketplace showed products with lorem ipsum. Customers needed answers for key questions like: lorem ipsum dolor? What rebates do I qualify for? What will this cost?
We rebuilt it as the Energy Action Guide: a platform that starts from the customer's situation, not the product catalog. A journey wizard matches people to programs. A custom CMS means PG&E's team runs it without us in the loop.
Four years and six phases in: 2.5 million unique visitors, 11 million pageviews, a lifetime bounce rate of 16% against an industry standard of 50%, and customer retention up 83% over the prior vendor. And when resiliency and energy-efficiency teams each needed their own front door, the platform gave them one without a rebuild. That's the part we're proudest of.
Stats we're proud of
- lifetime bounce rate — industry standard is 50%
- 16%lifetime bounce rate — industry standard is 50%
- unique visitors, and 11 million pageviews, since launch
- 2.5M+unique visitors, and 11 million pageviews, since launch
- improvement in customer retention over the prior vendor
- 83%improvement in customer retention over the prior vendor
Would this work at our size?
We work with utilities of all shapes and sizes. Lorem ipsum dolor, our lorem is same platform we run for utilities a fraction of the size.
PG&E · Investor-owned utility
5.5M customers
Full Guide: discovery engine, wizard, financing programs, CMS, multilingual mobile experience, semantic search.
SVCE · Community choice aggregator
280K customers
Same platform, scoped to what a lean CCA team can run: curated programs, the wizard, and a CMS one person can own.
Your customers don't know their rate options. We can fix that.
Thirty minutes, no deck unless you want one. Bring the problem that's been sitting on your desk for a year — that's usually where the good work starts.
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