Bellawatt
SVCE

One Hub for Every Journey

The rebuild of SVCE's eHub from a static content library into a personalized electrification launchpad, running on the same Guide platform behind PG&E's, scoped to a lean CCA team.


What we built
A personalized electrification hub on our Guide platform: a custom product catalog with rebate matching, multilingual and mobile-first access, and a centralized CMS SVCE's team runs itself.
Timeline
eHub launched in 2020 as a content library. We rebuilt it as eHub 2.0, now live and evolving with SVCE's program roadmap.
Who did the work
A small senior team, the same people from scoping through launch. The people who built it are the people on your calls.

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What we built
A personalized electrification hub.
Timeline
eHub 2.0, live
Who did the work
Same team, start to finish

Overview: The short of it

SVCE's eHub launched in 2020 to explain electrification, and it did. By 2024, explaining wasn't enough. More programs, more third-party tools, and a wider range of customers left people informed but stuck. They wanted help deciding, not more to read.

We rebuilt eHub from a content library into a personalized launchpad. It meets people by where they stand on electrification, not by whatever SVCE happens to publish. A custom product catalog replaced the old third-party Appliances Assistant, matching electric-only, Energy Star products to the rebates each customer qualifies for. Multilingual support and mobile-first design shipped from day one. A centralized CMS lets SVCE's team run campaigns and content updates without us in the loop.

It runs on the same Guide platform behind PG&E's, scoped to what a lean CCA team can own. The part we're proudest of: when a customer signals they're stuck, eHub hands them to a real person through GoElectric Advisor instead of leaving them alone with it.

What shipped

languages live from day one: Spanish, Mandarin, Vietnamese
3languages live from day one: Spanish, Mandarin, Vietnamese
legacy third-party tool retired for a purpose-built catalog
1legacy third-party tool retired for a purpose-built catalog
rebates at checkout, rolling out on the platform
Instantrebates at checkout, rolling out on the platform
The eHub home page, guiding customers to their next electrification step by where they are.

Would this work at our size?

We build for utilities of every size. eHub runs on the same Guide platform behind PG&E's, scoped to what a lean CCA team can own.

SVCE · Community choice aggregator

280K customers

Guide platform, scoped for a CCA: a curated product catalog, a personalized journey, and a multilingual CMS one person can run.

PG&E · Investor-owned utility

5.5M customers

The full Guide: discovery engine, wizard, financing programs, multilingual mobile experience, semantic search.

Your programs make sense to you. Do they make sense to your customers?

Thirty minutes, no deck unless you want one. Bring the program soup that's been sitting on your desk. That's usually where the good work starts.

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