Bellawatt

Solutions: Research & Planning Services

Enrollment fails in four places. Teams usually fix one.

A customer has to hear about a program, understand it, trust it, and get through the sign-up before they say yes. Stakeholder interviews, user research, usability testing, and technical de-risking find which of those gave way in your service territory, before anything is built.

The answer is different in every territory.

Without grounding in your service territory, every interface ships as a generalization. Regulation, market structure, climate, and household income all vary from one territory to the next, and each one changes what a program can promise and how customers read it.

  • Renewable and clean energy standards, by stateAlaska: No standard or goalAlabama: No standard or goalArkansas: No standard or goalArizona: Mandatory standardCalifornia: Mandatory standard; hatched on the source mapColorado: Mandatory standard; hatched on the source mapConnecticut: Mandatory standard; hatched on the source mapDistrict of Columbia: Mandatory standardDelaware: Mandatory standardFlorida: No standard or goalGeorgia: No standard or goalHawaii: Mandatory standardIowa: Mandatory standardIdaho: No standard or goalIllinois: Mandatory standardIndiana: Voluntary goalKansas: Voluntary goalKentucky: No standard or goalLouisiana: No standard or goalMassachusetts: Mandatory standard; hatched on the source mapMaryland: Mandatory standardMaine: Mandatory standardMichigan: Mandatory standardMinnesota: Mandatory standardMissouri: Mandatory standardMississippi: No standard or goalMontana: Mandatory standardNorth Carolina: Mandatory standardNorth Dakota: Voluntary goalNebraska: No standard or goalNew Hampshire: Mandatory standardNew Jersey: Mandatory standard; hatched on the source mapNew Mexico: Mandatory standard; hatched on the source mapNevada: Mandatory standard; hatched on the source mapNew York: Mandatory standard; hatched on the source mapOhio: Mandatory standardOklahoma: Voluntary goalOregon: Mandatory standardPennsylvania: Mandatory standardRhode Island: Mandatory standard; hatched on the source mapSouth Carolina: Voluntary goalSouth Dakota: Voluntary goalTennessee: No standard or goalTexas: Mandatory standardUtah: Voluntary goalVirginia: Mandatory standardVermont: Mandatory standardWashington: Mandatory standard; hatched on the source mapWisconsin: Mandatory standard; hatched on the source mapWest Virginia: No standard or goalWyoming: No standard or goal

    Regulatory environment

    Your commission's posture changes what you can ship and when.

  • ISO and RTO footprints, with traditionally regulated territory in grey

    Market structure

    Retail choice, community aggregation, and municipal boundaries reshape who the customer even thinks their utility is.

  • Climate zones, in four bands

    Local climate

    A heat pump program reads differently at -10°F than at 45°F, and so does the rate that supports it.

  • Median household income by county, from lowest to highest

    Affordability

    Which customers feel affordability pressure, and how hard, differs across your territory.

A research team looking at a computer together.

Solutions to customer engagement

Research & Planning Services

Stakeholder interviews, user research, and technical de-risking ground every build. Also available standalone.

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